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Journal

Design Philosophy

EVOLVING LUXURY

EVOLVING LUXURY

Breaking away from stale ideas and perspectives on luxury, we are beginning to witness the emergence of more subtle, individual definitions of what true luxury can really be. Over the past few decades luxury has commonly been associated with excess. It was brash, bold and ostentatious. But modern luxury is evolving and this evolution is creating space for far more personal definitions...

imperfections and the passage of time

IMPERFECTIONS AND THE TRACES LEFT BY THE PASSAGE OF TIME

Our popular culture favours the new over the old, perfection and homogeneity over the quirks and idiosyncrasies that make things unique. A rigid focus on perfection can be problematic because it is often intertwined with a rejection of things that do not conform to this standard. But by cultivating a more diverse appreciation of beauty, one which makes room for imperfections and signs of age, we begin to develop a more healthy and sustainable aesthetic. We discuss this topic and show some of the signs of wear that our beautiful Blackline Cutting Boards naturally acquire with time and use. 

HOW MASS PRODUCTION CAN UNDERMINE OUR UNIQUE VISUAL VOICE

HOW MASS PRODUCTION CAN UNDERMINE OUR UNIQUE VISUAL VOICE

In a world that is so saturated with both things and ideas, bringing our own unique perspective to the table can often seem like one of the few remaining ways to add value. Our homes are no different. Creating a home guided by our unique perspective is what is most likely to inspire not only others but also continue to inspire us. Global trends and mass production can often serve to undermine the very differences that make each one of our voices unique. Cherishing these differences, on the other hand, seems to carry benefits for us all. We discuss some of the issues of global mass production and ways we can avoid that feeling of sameness that can result from it.

HOW TO CREATE A HOME THAT FEELS UNIQUE AND AUTHENTIC + FREE WORKSHEET

HOW TO CREATE A HOME THAT FEELS UNIQUE AND AUTHENTIC + FREE WORKSHEET

There are two ideas that can provide the guiding principles for creating a home that feels authentic. Using these principals can help to empower us to make big decisions like how to design a new home, as well as smaller decisions like whether a piece of furniture or a decorative item is right for us. We present these ideas and share a FREE WORKSHEET that can help you to identify your own guiding principals for decision-making. 

Introduction

The Ellei Home Journal is where you can discover the thoughts that drive all that we do – from our product selection to our philosophy on design to a more thoughtful approach to life.

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